The award

Brilliant Awards Swedenbest customer service agent

Brilliant Awards - Sweden's most dedicated customer service employees, is the award that celebrates and highlights the heroes who work in customer service.

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Caroline Hultman, Avanza

Winners 2026

Caroline Hultman, Avanza

Sweden's most committed customer service employee is a prestigious individual award given to the individual employee who has achieved the highest level of commitment to customer service during the previous year.

With more than 10,000 customer service employees from 150 organizations and 2.2 million responses from customer surveys as a basis, it is clear that 2026's award goes to Caroline Hultman, savings coach at Avanza.

2026 results

Brilliant Awards Customer Experience

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Sweden's most engaged customer service employees 2026

  1. Caroline Hultman, Avanza
  2. Christine Eckegård, TRR
  3. Malin Westlund, TRR Social Security Council
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Result 2024

  1. Amanda Rosén, Riksbyggen
  2. Erik Hjerpe, Dalarnas Insurance Company
  3. Amanda Persson, Clas Ohlson

Want to know more?

Be part of the next Brilliant Awards

Contact us and we will tell you more about how it works. Don't miss the chance to take part and win the award for Sweden's best customer service!

Criteria

What is behind the Brilliant Awards

4x3 Brilliant Contact Center

100% data from customer surveys

The Brilliant Awards Sweden's most committed customer service employees are awarded to the customer service employees who have the highest commitment in customer surveys.

For the most reliable results, data from at least 6 out of 12 months during the year, at least 300 responses per employee and only surveys answered in Swedish are required.

To celebrate as many customer service stars as possible, winners of the individual award are included in an exclusive hall of fame of previous winners! However, you have the opportunity to win the award again after two years.