Discover our glossary for employee and customer surveys
Key concepts, methods and terms
Our glossary is designed to help you navigate the world of employee and customer surveys, especially in B2B SaaS. Here you will find clear and easy-to-understand explanations of important concepts, methods and terms that are crucial for understanding and improving the employee and customer experience. Whether you are new to the field or want to deepen your knowledge, our glossary provides you with the insights you need to make informed decisions and drive successful initiatives.
C
- CES (Customer Effort Score)
- Change Management
- Churn
- CLV (Customer Lifetime Value)
- CRM (Customer Relationship Management)
- CS (Customer Service)
- CSAT
- CSI (Customer Satisfaction Index)
- CSRD (Corporate Sustainability Reporting Directive)
- CTQ (Critical to Quality)
- Customer Analysis
- Customer Equity
- Customer Experience
- Customer Feedback
- Customer Insight
- Customer Journey
- Customer Loyalty
- Customer Retention
- Customer Satisfaction Index (CSI)
- Customer Segmentation
- CX (Customer Experience)