Customer Intelligence

Your customers tell you are you listening?

Companies that systematically understand their customers grow faster, lose less and build relationships that last. We help you turn customer insight into a competitive advantage.

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Swelex
LF Skåne
Collectum
Transcomponent
Swedish trade
Lyko logo
Luftfartsverket logo
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The value

Understand your customers' reality.

Customer Intelligence is about understanding what your customers expect, what they experience and what determines whether they stay or leave. It's not about collecting numbers for the sake of it, but about creating a systematic way of listening that allows the whole organization to act on the right things.

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Our solution

Discover our platform

Relate is the platform that makes it easy to collect data, follow the results in real time and understand what's behind the numbers.

Growth and profitability through customer loyalty.

Loyalty

Growth of the economy

Profitability

Why do we do it?

Loyalty is built, or broken, in the moments when the customer actually meets you.

Without systematic measurement, it is difficult to know where you are adding value and where you are losing trust.

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Understanding what customers really want

Identify needs, preferences and expectations - and focus resources in the right places.
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Increase loyalty and reduce churn

Happy customers stay, recommend and buy more. Dissatisfied customers leave - often without saying a word.
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Act before it's too late

Catch warning signs early and act quickly, before a dissatisfaction develops into a terminated contract.
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Build trust for the long term

Customers who know that their voice is actually heard and leads to change are more likely to stay.

Getting started

Ready to start listening to your customers?

Book a demo and see how Brilliant can help you turn your customers' voice into tangible improvements.

How to

Insights that lead to change.

Many organizations measure. Few manage to turn the insights into real change. This is rarely due to a lack of data - it's because the measurement is not connected to how the organization actually works.

Brilliant's approach is based on getting the right measurement, at the right time, to the right person - with a context that makes it easy to act.

Customer relations

How do customers perceive you as a whole? What does loyalty look like and where is the risk of churn?

The customer meeting

The direct encounter with your service, support or sales.

Customer drop-out (Churn)

Understanding why customers leave. What are the patterns? What could have been done differently?

Testimonials

Why our customers choose Brilliant

We use both the employee and customer relationship modules, and these tools have provided valuable insights into how our employees are doing – and how their performance impacts the customer experience. With Brilliant’s intuitive analytics tools, we can quickly act on deviations and ensure high-quality relationships both internally and externally. The insights help us continuously evolve, and we’re very pleased with the results.

Tommy Ahlsved

Managing Director at Swelex

The survey process was smooth and the support from Brilliant invaluable. Using their tool for both customer and employee feedback, we gained clear insights and could respond quickly, which strengthened trust and engagement with our customers. 

Nina Wiklund

Sustainability and Quality Manager at TransComponent

For many years, we’ve been working systematically toward the goal of becoming one of the best workplaces in our industry. One of our core values is that everything we do should be done ‘for real.’ When we came across Brilliant, we felt we had found a partner who not only shared that value but could also help us reach our goal of becoming an attractive employer. Brilliant’s professional and committed team, combined with a great digital platform, has given us – and continues to give us – an excellent partner in building engagement within our company. High employee engagement is strategically important for us, especially as a company in the hospitality sector, where our employees’ engagement is crucial to our success in the market.​

Key Dolk

CEO at Bergendal

Brilliant helps us truly understand our customers – for real. Whether it’s through an online interaction, in-store, or via customer support, we gain insights that make a difference both for us and for our customers. Thanks to this, goals such as CSAT and NPS have become more than just numbers – they’re part of our daily work and something that engages the whole team. We value Brilliant’s responsiveness and see them as a partner we want to continue growing with 🩷🚀

Elin Trapp

Head of Customer Service at Lyko

Before we began working with Brilliant in 2017, our understanding of what our members thought of us was limited.

Anna Nyback

Unit Manager at Unionen

Thanks to the insights provided by Brilliant, we’ve shifted our focus — member experience is now our most important key metric.

Baharan Hellström

Manager HR at Länsförsäkringar Stockholm