Relate - Customer surveys

Why do we do it?

Get in black and white what customers actually think.

Organizations that listen to their customers build stronger relationships, make better decisions and drive growth with customers as their compass.

Customers rarely spontaneously tell you what they miss - they just stop buying. Relate helps organizations catch the signals early, understand what creates loyalty, and act before it's too late.

Relate provides a structured way to measure customer satisfaction and loyalty - not just what customers think, but what drives NPS, what underlying factors affect customer experience, and what they're really saying in their comments. And when someone needs to be contacted directly, the tools are there to do so - in real time, before the relationship is lost. The results are not a report to file away, but a basis to act on.

Turning customer feedback into decisions that strengthen loyalty.

Customer experiences

Loyalty

Customer relations

Try it out

Create a free demo account

Experience how easy it is to collect, analyze and act on customer feedback. No obligations, no commitment period.

Brilliant Insights

See what needs focus without having to look.

Brilliant Insights analyzes all the data collected and highlights the most important things. Instead of spending time understanding and interpreting numbers, the organization gets concrete recommendations that can be acted on immediately.

Net Promoter Score

Not just a figure on loyalty, also what drives it.

Measure Net Promoter Score and track trends over time. The platform identifies which drivers correlate most strongly with NPS - so your organization knows what makes customers recommend you, and what risks leading to churn.

Text analysis

Understand what customers are really saying.

Text comments often contain the most valuable feedback, but are difficult to manage manually. With text and sentiment analysis, the platform identifies the topics and emotions in each comment - so the organization understands what customers think, but also how they feel.

Close the Loop

Act on feedback before the customer is lost.

See the responses roll in real-time andinstantly identify which customers have expressed dissatisfaction, feedback to them quickly and document in the platform. It turns dissatisfaction into an opportunity to strengthen the relationship.

Flexibility

Create concepts that suit you, with the right content for the right audience.

Library

Brilliant's library comes loaded with questions carefully crafted based on analysis of customer relationship surveys in our proprietary database - optimized to capture the full customer experience and what actually influences customer loyalty. Use the content as a starting point or inspiration, and shape it according to your language, your customers and what you actually want to measure.

Segment

Segments allow specific customer groups to be created based on attributes or uploaded lists. This makes it possible to measure the right things in the right audience and compare results between customer groups. Segment on anything from customer categories, geographical location to business areas and link the insights to your business goals and KPIs.

Testimonials

Why our customers choose Brilliant

The product is easy to use and the price feels reasonable. For us, it is particularly important to be able to track our progress over time and use the same questions to clearly identify trends. Whenever I have had questions, I have received excellent support from the Brilliant team.

Daniel Olofsson

KAM/Sales at Vallacom

We use both the employee and customer relationship modules, and these tools have provided valuable insights into how our employees are doing – and how their performance impacts the customer experience. With Brilliant’s intuitive analytics tools, we can quickly act on deviations and ensure high-quality relationships both internally and externally. The insights help us continuously evolve, and we’re very pleased with the results.

Tommy Ahlsved

Managing Director at Swelex

Simple and intuitive to work with, and it has been easy to get started, both in terms of monitoring the measurement and managing it practically while it is ongoing. In addition, we have received excellent support from Brilliant throughout all the preparatory work and technical setup.

Jenny Holmér

Communicator at Hemsö

We constantly work to improve our processes and routines across all channels – from how our employees interact with customers to every step in the service journey. Brilliant is an incredibly valuable tool in helping us achieve this, as it allows our employees to easily track customer feedback themselves and set goals for personal development during coaching sessions.

Mikael Gustafsson

Head of Customer Service at Riksbyggen

Brilliant helps us truly understand our customers – for real. Whether it’s through an online interaction, in-store, or via customer support, we gain insights that make a difference both for us and for our customers. Thanks to this, goals such as CSAT and NPS have become more than just numbers – they’re part of our daily work and something that engages the whole team. We value Brilliant’s responsiveness and see them as a partner we want to continue growing with 🩷🚀

Elin Trapp

Head of Customer Service at Lyko

The survey process was smooth and the support from Brilliant invaluable. Using their tool for both customer and employee feedback, we gained clear insights and could respond quickly, which strengthened trust and engagement with our customers.

Nina Wiklund

Sustainability and Quality Manager at TransComponent

Listen smarter. Act faster.