Getting started
An enabling platform for modern contact centers
Want to see how Interact strengthens both customer and employee relationships?
Interact
Turn real-time customer feedback into better calls, sharper coaching and measurable progress across your contact center.
The value
Interact makes it easy to go from measurement to action with insights after every call - across all channels, in real time. With insights, structured coaching and benchmarking in one platform, you can work systematically to improve the customer experience every day.
A customer meeting lasts a few minutes. The consequences of a bad meeting can last far longer. Organizations that capture feedback in the moment - not weeks later - can act quickly, coach correctly, and prevent dissatisfaction from turning into churn. Interact makes it possible to keep your finger on the pulse.
With Interact, every completed call becomes a data point that drives improvement. Leaders see what works and what doesn't - at team and individual level. The platform analyzes patterns, identifies drivers, and frees up time from manual analysis work so that focus can be placed where it makes the most difference.
Customer feedback
Real time
Insights
Getting started
Want to see how Interact strengthens both customer and employee relationships?
Insights
The AI summary analyzes results and text comments and presents a clear summary of what works and what needs improvement. Leaders and teams get instant guidance - without having to dig into the data themselves.
Driving forces
The analysis shows which factors have the strongest correlation with customer satisfaction - and how they relate to operational KPIs from telephony and CRM, such as response times, case handling and resolution rates. Making these correlations visible makes it easier to prioritize the right efforts and focus on what actually makes the biggest difference.
Co-pilot
Copilot is our AI-powered assistant that lets users ask questions directly against customer survey data. What drives dissatisfaction? Where are we losing customers? Which teams are performing best?
Coaching
The dashboard is built to guide coaching conversations between leaders and employees. The results are broken down to the individual level, highlighting concrete strengths and areas for improvement - so that every conversation leads to development, not just feedback.
Benchmark
Interact's benchmark data is based on over 20 years of customer service measurements and allows NPS, CSAT and quality metrics to be compared against industry averages and relevant competitors. It provides an objective perspective on what's good - and what's really good.
Customer surveys
Customer service representatives
Testimonials

We constantly work to improve our processes and routines across all channels – from how our employees interact with customers to every step in the service journey. Brilliant is an incredibly valuable tool in helping us achieve this, as it allows our employees to easily track customer feedback themselves and set goals for personal development during coaching sessions.
Head of Customer Service at Riksbyggen

Before we began working with Brilliant in 2017, our understanding of what our members thought of us was limited.
Unit Manager at Unionen

Thanks to the insights provided by Brilliant, we’ve shifted our focus — member experience is now our most important key metric.
Manager HR at Länsförsäkringar Stockholm

We implemented Brilliant in autumn 2020, and went from feeling completely in the dark to being able to follow the customer journey in an absolutely brilliant way. We’ve been able to take all our assumptions and gut feelings and replace them with clear words and numbers that reflect the real situation.
Head of Customer Service at Euro Accident
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If you find that a customer experience is falling short or has declined, the answers are most likely found in an employee survey. It’s not possible to sustain high customer satisfaction over time unless employees are satisfied—it speaks for itself.
Advisory Manager at Lärarförsäkringar

We quickly established measurable goals based on the insights from Brilliant’s platform – not only at the Euro Accident Sweden level, but across the entire group, where we now track KPIs for Customer Satisfaction (CSAT) and Engagement in conversations.
Performance and Talent Manager at Preem
Our experts help you transform data into powerful insights that drive real change.