Interact

Insights that strengthen every customer dialog.

Turn real-time customer feedback into better calls, sharper coaching and measurable progress across your contact center.

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The value

Your customers' voice - in real time

Most organizations collect customer feedback. Few manage to translate it into concrete improvement. Interact is built for contact centers that want to move from one-off feedback to a continuous and living picture of what customers actually think.

Interact makes it easy to go from measurement to action with insights after every call - across all channels, in real time. With insights, structured coaching and benchmarking in one platform, you can work systematically to improve the customer experience every day.

A customer meeting lasts a few minutes. The consequences of a bad meeting can last far longer. Organizations that capture feedback in the moment - not weeks later - can act quickly, coach correctly, and prevent dissatisfaction from turning into churn. Interact makes it possible to keep your finger on the pulse.

With Interact, every completed call becomes a data point that drives improvement. Leaders see what works and what doesn't - at team and individual level. The platform analyzes patterns, identifies drivers, and frees up time from manual analysis work so that focus can be placed where it makes the most difference.

From feedback to strategic decisions, clearer priorities and concrete developments.

Customer feedback

Real time

Insights

Getting started

An enabling platform for modern contact centers

Want to see how Interact strengthens both customer and employee relationships?

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Insights

Understand the results without having to interpret them.

The AI summary analyzes results and text comments and presents a clear summary of what works and what needs improvement. Leaders and teams get instant guidance - without having to dig into the data themselves.

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Driving forces

Understand what really drives customer satisfaction.

The analysis shows which factors have the strongest correlation with customer satisfaction - and how they relate to operational KPIs from telephony and CRM, such as response times, case handling and resolution rates. Making these correlations visible makes it easier to prioritize the right efforts and focus on what actually makes the biggest difference.

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Co-pilot

Ask questions to the data - get answers right away.

Copilot is our AI-powered assistant that lets users ask questions directly against customer survey data. What drives dissatisfaction? Where are we losing customers? Which teams are performing best?

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Coaching

Make coaching data driven - not gut feeling based.

The dashboard is built to guide coaching conversations between leaders and employees. The results are broken down to the individual level, highlighting concrete strengths and areas for improvement - so that every conversation leads to development, not just feedback.

Benchmark

See where you stand in relation to the industry and your own goals.

Interact's benchmark data is based on over 20 years of customer service measurements and allows NPS, CSAT and quality metrics to be compared against industry averages and relevant competitors. It provides an objective perspective on what's good - and what's really good.

3 000 000+

Customer surveys

10 000+

Customer service representatives

Testimonials

Why our customers choose Brilliant