Interact

Insights that strengthen every customer dialog.

Turn real-time customer feedback into better calls, sharper coaching and measurable progress across your contact center.

Interact_Hero_v1

The value

Your customers' voice - in real time

Most organizations collect customer feedback. Few manage to translate it into concrete improvement. Interact is built for contact centers that want to move from one-off feedback to a continuous and living picture of what customers actually think.

Interact makes it easy to go from measurement to action with insights after every call - across all channels, in real time. With insights, structured coaching and benchmarking in one platform, you can work systematically to improve the customer experience every day.

A customer meeting lasts a few minutes. The consequences of a bad meeting can last far longer. Organizations that capture feedback in the moment - not weeks later - can act quickly, coach correctly, and prevent dissatisfaction from turning into churn. Interact makes it possible to keep your finger on the pulse.

With Interact, every completed call becomes a data point that drives improvement. Leaders see what works and what doesn't - at team and individual level. The platform analyzes patterns, identifies drivers, and frees up time from manual analysis work so that focus can be placed where it makes the most difference.

From feedback to strategic decisions, clearer priorities and concrete developments.

Customer feedback

Real time

Insights

Getting started

An enabling platform for modern contact centers

Want to see how Interact strengthens both customer and employee relationships?

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Insights

Understand the results without having to interpret them.

The AI summary analyzes results and text comments and presents a clear summary of what works and what needs improvement. Leaders and teams get instant guidance - without having to dig into the data themselves.

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Driving forces

Understand what really drives customer satisfaction.

The analysis shows which factors have the strongest correlation with customer satisfaction - and how they relate to operational KPIs from telephony and CRM, such as response times, case handling and resolution rates. Making these correlations visible makes it easier to prioritize the right efforts and focus on what actually makes the biggest difference.

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Co-pilot

Ask questions to the data - get answers right away.

Copilot is our AI-powered assistant that lets users ask questions directly against customer survey data. What drives dissatisfaction? Where are we losing customers? Which teams are performing best?

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Coaching

Make coaching data driven - not gut feeling based.

The dashboard is built to guide coaching conversations between leaders and employees. The results are broken down to the individual level, highlighting concrete strengths and areas for improvement - so that every conversation leads to development, not just feedback.

Benchmark

See where you stand in relation to the industry and your own goals.

Interact's benchmark data is based on over 20 years of customer service measurements and allows NPS, CSAT and quality metrics to be compared against industry averages and relevant competitors. It provides an objective perspective on what's good - and what's really good.

3 000 000+

Customer surveys

10 000+

Customer service representatives

Testimonials

Why our customers choose Brilliant

We constantly work to improve our processes and routines across all channels – from how our employees interact with customers to every step in the service journey. Brilliant is an incredibly valuable tool in helping us achieve this, as it allows our employees to easily track customer feedback themselves and set goals for personal development during coaching sessions.

Mikael Gustafsson

Head of Customer Service at Riksbyggen

Before we began working with Brilliant in 2017, our understanding of what our members thought of us was limited.

Anna Nyback

Unit Manager at Unionen

Thanks to the insights provided by Brilliant, we’ve shifted our focus — member experience is now our most important key metric.

Baharan Hellström

Manager HR at Länsförsäkringar Stockholm

We implemented Brilliant in autumn 2020, and went from feeling completely in the dark to being able to follow the customer journey in an absolutely brilliant way. We’ve been able to take all our assumptions and gut feelings and replace them with clear words and numbers that reflect the real situation.

Emma Lundgren

Head of Customer Service at Euro Accident

If you find that a customer experience is falling short or has declined, the answers are most likely found in an employee survey. It’s not possible to sustain high customer satisfaction over time unless employees are satisfied—it speaks for itself.

Sara Öster

Advisory Manager at Lärarförsäkringar

We quickly established measurable goals based on the insights from Brilliant’s platform – not only at the Euro Accident Sweden level, but across the entire group, where we now track KPIs for Customer Satisfaction (CSAT) and Engagement in conversations.

Ylva Nyberg

Performance and Talent Manager at Preem