Getting Started with CX: Why Simpler Is Often Better
A deep dive into our database and leadership data collected via 360° measurements reveals important findings. Leaders’ self-perceptions differ from those of their employees. They rate themselves significantly lower than employees.
It is a rather alarming finding that managers ascribe lower values to themselves in leadership than those around them – in other words, their self-image does not match that of others. The question is, what does this skewed self-image do to managers’ wellbeing and confidence in leadership? What is clear is that managers benefit from regular feedback, both to calibrate their self-image and to recognise strengths and areas for development in their leadership
That leadership has a strong impact in the organisation is not new. Brilliant Data shows that excellent managers is able to engage 3 out of 4 employees, and have virtually no disengaged employees. And for managers with weak leadership, the situation is reversed. In other words, weak leadership costs the organisation a lot.
360° Feedback Provides Valuable Insights
Brilliant’s 360° Feedback is a powerful tool that measures leadership in five different dimensions that we know are important for successfully leading the organisation. The leadership dimensions, such as relationship, execution and business acumen, are areas that are assessed by both employees and managers. This provides a unique opportunity for leaders to gain insight into how their actions are perceived from different perspectives, which is crucial for developing and adapting their leadership to the needs of the organisation.
We have taken a closer look at our database of organisations that have carried out 360° feedback measurement. The analysis shows clear links between the quality of leadership and positive effects on work environment and performance.
3 Key Insights from the 360° Analysis
- Time and focus on leadership: Managers who dedicate time to their leadership are generally rated higher by employees, with scores showing stronger relationships and more effective execution. Managers who actively invest in their leadership are perceived as more inspiring and communicative, creating a positive work environment and strengthening team motivation.
- Motivation and engagement: Most managers perceive themselves to be motivated in their role, which is also confirmed by employees who give higher ratings to these leaders. Motivation is a critical factor reflected in leadership quality – however, even managers who are less motivated can be perceived as effective leaders, although the difference is small. This shows the importance of constantly working on motivation to maintain a high level of leadership.
- Communication and inspiration: One of the most valued leadership qualities according to the 360° analysis is the ability to inspire and communicate effectively. This is particularly emphasised in feedback from employees, who value leaders who are clear and inspiring in their leadership. This is also a great opportunity for development: improving communication and inspiration can thus strengthen leadership and help build a stronger and more cohesive team.
Checklist: How to Succeed with 360° Feedback in Your Organisation
- Create a safe environment for feedback – Employees must feel comfortable giving honest feedback.
- Set clear goals for development – Let the feedback form the basis of specific goals that the manager can work towards.
- Follow up and evaluate regularly – Feedback is a continuous process and requires regular follow-up.
- Emphasise the importance of motivation – Ensure that leaders are motivated and committed to their roles.
- Focus on communication and inspiration – Develop these areas to maximise team engagement and performance.
So what do we say?
When you actively work with 360° Feedback, you gain a strategic tool to drive change and improve leadership in your organisation. By gathering feedback from multiple perspectives, leaders gain an objective view of their strengths and areas for development, which not only improves their own leadership but also strengthens the organisation as a whole. Do you want to succeed with change? Start by strengthening leadership through 360° Feedback – it could be the key to success in your organisation’s journey towards an engaging and sustainable work environment.
