Getting Started with CX: Why Simpler Is Often Better
Some time ago, statisticians inside Google embarked on a plan code-named Project Oxygen. Their mission was to devise something far more important to the future of Google Inc. than its next search algorithm or app.
They wanted to build better bosses.
So, as only a data-mining giant like Google can do, it began analyzing performance reviews, feedback surveys and nominations for top-manager awards. They correlated phrases, words, praise and complaints to try and see common themes for great leadership within Google. Based on this analysis the “people analytics” team came up with eight rules for great leadership within Google.
The Project Oxygen started with some basic assumptions.
People typically leave a company for one of three reasons, or a combination of them. The first is that they don’t feel a connection to the mission of the company, or sense that their work matters. The second is that they don’t really like or respect their co-workers. The third is they have a terrible boss — and this was the biggest variable. Google saw huge swings in the ratings that employees gave to their bosses. Managers also had a much greater impact on employees’ performance and how they felt about their job than any other factor.
The starting point of the project was therefore that the best managers had teams that performed better, were retained better, were happier — they did everything better. So the biggest controllable factor was the quality of the manager, and how they made things happen. The questions Google then asked in Project Oxygen were: What if every manager was that good? What is it that makes them that good? And what do they actually do?
Here´s what they found:
1. Be a good coach
2. Empower your team and don’t micromanage
3. Express interest in team members’ success and personal well-being
4. Don’t be a sissy: Be productive and results-oriented
5. Be a good communicator and listen to your team
6. Help your employees with career development
7. Have a clear vision and strategy for the team
8. Have key technical skills so you can help advise the team
What strikes me is the simplicity of the rules, and the fact that applying them doesn’t require a personality transplant for a manager. Eight simple rules, in order of priority, summarized by (1) make yourself available to your employees and (2) be consistent in your leadership and you´ll be on your way towards being a better leader, getting more out of your people and having happier employees.
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