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Brilliant Awards 2022 – the organisations customers and employees prefer the most


Brilliant Awards 2022 – we’re now presenting the organisations most preferred by customers and employees! The list is based on quantitative data from millions of customer reviews and employee surveys which show, among other things, that Clas Ohlson, SPP, NCAB, and Svensk Handel are some of the most popular companies among their customers and employees.

The result of the Brilliant Awards is here!
We can now reveal which organisations take the best care of their customers and employees. The result of the Brilliant Awards is based entirely on quantitative data – customers’ and employees’ own experiences – and high on this year’s list are Clas Ohlson, SPP, NCAB and Svensk Handel.

Achievement of goals, follow-up and good leadership – the key to success

Our data also show what factors underlie this success. The factors that provide a foundation for success are, above all, follow-up in the working group, for the working group to see that they are contributing to the company’s overall goals, and for employees to feel that the organisation’s management team is providing good leadership for the company.

Engaged employees = loyal customers

The organisations at the head of the list understand the value of outstanding customer experiences – the importance of conducting strategic and data-driven work in measuring both employees’ and customers’ experiences, and then of analysing and acting on the resulting data. This increases opportunities for each employee to unleash his or her potential and commitment, which directly impacts customer loyalty. Time and time again, our data show that engaged employees create loyal customers, which has an impact on the bottom line.

The full list – the organisations that provide the best employee experience within their category:

Employer of the Year – Construction, Manufacturing and Industrials

  1. NCAB Group
  2. Piab
  3. Stena Metall
  4. Bonava
  5. Thomas Concrete Group

Employer of the Year – Service Industry

  1. Burlin Motor
  2. Vasakronan
  3. Hemsö
  4. Jernhusen
  5. Skandia Fastigheter

Employer of the Year – Professional Services

  1. Länsförsäkringar Stockholm
  2. Länsförsäkringar Göinge-Kristianstad
  3. Bokförlaget Natur & Kultur
  4. Länsförsäkringar Uppsala
  5. Länsförsäkringar MäklarService

Employer of the Year – Up to 100

  1. Svensk Handel
  2. Länsförsäkringar Gotland
  3. Sala Sparbank
  4. Käppalaförbundet
  5. Västra Mälardalen Sparbank

Greatest Change Journey 2022
Awarded to the company that has made the biggest positive change from 2020 to 2021

  1. Länstrafiken Norrbotten och RKM
  2. GroupM
  3. Magnolia Bostad

The full list – the organisations that provide the best customer experience within their industry:

Best Customer Service – Bank

  1. SevenDay Bank
  2. Volvofinans Bank
  3. Avanza

Best Customer Service – Finance

  1. Preem
  2. Tietoevry
  3. Lendo

Best Customer Service – Insurance

  1. SPP
  2. Länsförsäkringar Skaraborg
  3. Lärarförsäkringar

Best Customer Service – County (Sweden)

  1. Kristianstads kommun
  2. Enköpings kommun
  3. Ängelholms kommun

Best Customer Service – Energy

  1. Öresundskraft
  2. Dalakraft
  3. Skellefteå Kraft

Best Customer Service – Retail

  1. Clas Ohlson
  2. Postkodlotteriet
  3. Volvo Cars Customer Care

Greatest Change Journey
Awarded to the company that has made the greatest positive change from 2020 to 2021

  1. Linköpings kommun
  2. SPP
  3. Uppsala kommun

Do you want to know more about Brilliant Awards you can find more information about Employee Experience here and Customer Experience here.

Are you curious if you and your organisation can join these excellent organisations next year? Send an email with your contact details and we will get back yo you!


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