Customer Experience Award

Brilliant Awards – Customer Experience is an annual award for companies that have managed to create exceptional customer experiences.

Best Customer Service 2021

The winners are based on data from the companies´customer surveys, which means that it is the customers´perceptions, and not subjective judgments, that control who to take home the prestigious Award.

  • More than 130 companies included in the selection
  • More than 2,5 million customer surveys conducted in Sweden as the basis for the decision

The data collection for Brilliant Awards – Customer Experience 2021 began 1 January 2020 and will be gathered throughout the year. All Brilliant’s customers are automatically included in the selection. Want to know more about the Award, and what criteria are the basis for nomination? Do not hesitate to contact your contact person at Brilliant, or send an email to

Best Customer Service 2021

Awarded to companies with the highest result within its industry

Best Customer Service – Bank

  1. Volvofinans Bank
  2. Nordax
  3. Swedbank Kundcenter

Best Customer Service – Finance

  1. TietoEVRY
  2. Lendo
  3. SevenDay

Best Customer Service – Insurance

  1. Lärarförsäkringar
  2. Länsförsäkring Kronoberg
  3. Länsförsäkringar Skaraborg

Best Customer Service – County (Sweden)

  1. Norrtälje Kommun
  2. Östhammars kommun
  3. Ängelholms kommun


Best Customer Service – Energy

  1. Mälarenergi
  2. Bixia
  3. Öresundskraft

Best Customer Service – Retail

  1. Clas Ohlson
  2. Komplett
  3. Apoteket

Sweden's Most Engaged Customer Service Employee 2021

Awarded to the employee who has the highest commitment accordning to the company’s customers

Richard Sefyrin Lund, Entercard

Greatest Change Journey 2021

Awarded to the company that has made the biggest positive change from 2019 to 2020

1st place

IP Only

2nd place

Nacka Energi

3rd place

Sigtuna kommun

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