Brilliant Awards CX

Best Customer Service Sweden

The winners are based on data from the companies´customer surveys, which means that it is the customers´perceptions, and not subjective judgments, that control who to take home the prestigious Award.

  • 160 companies included in the selection
  • More than 2,3 million customer surveys conducted in Sweden as the basis for the decision

Is your company one of the companies that by 2025 can be named Best Customer Service?

The data collection for Brilliant Awards – Customer Experience 2026 began 1 January 2025 and was gathered throughout the year. All Brilliant’s customers are automatically included in the selection. Want to know more about the Award, and what criteria are the basis for nomination? Do not hesitate to contact your contact person at Brilliant, or send an email to hello@brilliantfuture.se

Best Customer Service 2026

Awarded to the organisations within their respective industries that demonstrate the highest engagement in customer service

Sweden's Most Engaged Customer Service Employee

A prestigious individual award presented to the employee who achieved the highest level of engagement in customer service over the past year

Most loyal Customers 2026

Awarded to the organisation among Brilliant’s clients that conducted at least one customer relationship survey in 2025 and achieved the highest NPS

Greatest Change Journey 2026

Awarded to the organisations that have made the greatest positive progress in their engagement from 2024 to 2025

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