Measure what matters most to your business – Brilliant’s platform transforms customer feedback into clear insights and actionable data to help you strengthen the customer experience.
Smart platform for stronger customer relationships
The path to achieving business goals, increasing sales, driving growth, and boosting profitability starts with customer loyalty. Brilliant makes it easy to gain full insight into the customer experience. Try our customer survey platform – create your demo account today.
A complete view of the customer experience
Why run a customer relationship survey?
The path to achieving business goals, increasing sales, driving growth, and boosting profitability begins with customer loyalty.
Customer loyalty is closely tied to how satisfied customers are with various aspects of their relationship with your organisation – from service to products and solutions. Brilliant’s customer relationship survey covers key areas such as:
- Customer needs – Identify needs, preferences, and expectations to focus on what truly matters in creating outstanding customer experiences.
- Satisfaction and loyalty – Satisfied customers are more likely to stay loyal and recommend your organisation to others.
- Preventing customer churn – Spot early warning signs of churn and act quickly to reduce the risk of losing customers.
- Building long-term relationships – Earn trust by following up and showing that you listen to customer feedback and opinions.
Try our platform
Experience how Brilliant’s platform visualises and transforms customer feedback into insights and decision-making support that help you improve the customer experience.
What you’ll find in our platform
Smart summaries
Interactive dashboard
Brilliant AI analyses responses to all questions and comments, detects sentiment, and identifies key NPS drivers – all presented in a visual, easy-to-use dashboard.
What your customers are talking about
Text analysis
Brilliant’s platform uses AI to analyse open-text responses, identifying and categorising the main topics mentioned in customer comments.
How your customers feel
Sentiment analysis
With the help of AI, we evaluate the sentiment associated with each topic, giving you a clear picture of how customers feel about different parts of the experience.
Take action
Close the loop
Enable your teams to work proactively, follow up, and take relevant action when it matters most to your customers.
Why run customer relationship surveys with Brilliant?
Experience and expertise
Grounded in knowledge
For over 25 years, we’ve delivered measurable results for our clients by combining deep expertise with scientific methodology and a smart, user-friendly platform.
Everything in one place
Smart platform
Gain a complete view of the customer experience across the entire journey – all in one place. With just one click, access dashboards and explore in-depth analysis options.
Drive real change
The right insights
Measure what matters most to your business. Organisations that have measured customer experience with Brilliant for four years or more have increased customer loyalty by an average of 33 percentage points.
Follow up
And take action
We transform customer feedback into insights and decision-making support that engage your entire organisation in continuous improvement.
See Brilliant in action – book your personalised demo today
Experience how Brilliant’s platform measures, analyses, and transforms your customer and employee data into actionable insights that drive growth.
Read more about Customer Experience
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Effective strategies for successful customer relationship surveys
We make it easy to measure customer experience
AI
Smart technology that saves you time
Brilliant uses AI to analyse and structure large volumes of text data – reducing the need for time-consuming manual analysis and freeing you up to focus on what really creates value.
Customer satisfaction & loyalty
Net Promoter Score (NPS)
Work strategically with Net Promoter Score (NPS) to attract and retain loyal customers while reducing churn.
NPS is an effective way to measure customer loyalty by asking the simple question:
“How likely are you to recommend us to a friend or colleague?”
There’s more we can’t live without
- Easy to get started – with a dedicated team by your side
- Tips, guides and a help centre built into the platform
- Grounded in scientific methodology and meta-analysis
- Ready-to-use questions and complete survey templates
- Create your own questions or add to existing ones
- Reach your customers via email
- Add variables like customer segment, geography or role
- Smart analysis tools to highlight areas with the greatest strategic value
- Correlation analysis to identify key NPS drivers
- Export summaries and reports directly to PowerPoint
- Real-time data updates so you can act instantly
- Close the loop functionality for structured follow-up and a full overview of customer feedback
A smart and interactive platform that strengthens customer and employee relationships
From measurement to action and transformation – Unlock your organisation’s full potential and strengthen relationships with both customers and employees. Brilliant’s platform measures, analyses, and transforms your data into valuable insights that are easy to act on – enabling data-driven decisions, a holistic perspective, and a stronger business.